StrataHR — Confidential · v2 Model · Effective 2026
Internal Use Only
Your earning potential grows with every client you keep.
StrataHR's v2 BDR model rewards you with a meeting bonus for every qualified meeting that advances to proposal, a close bonus when the deal signs, and monthly residuals (3% of MRR) for up to 12 months per client. Every close compounds your book.
BDR Subscription Commission Overview
Meeting Bonus: $75 per meeting that advances to proposal stage — paid 30 days after the meeting date (90% verification hold rate). Residuals stop immediately upon separation from StrataHR — there is no post-termination tail.
BDRs earn 5% of the project sale value on any à la carte or ancillary project closed. Applies to all standalone HR projects and service packages — no minimum value threshold.
Project Value
BDR Commission (5%)
Example Project
$1,500
$75
Individual HR Policy
$2,500
$125
HR Policy Package (5 Policies)
$5,000
$250
Employee Handbook Revision
$10,000
$500
Job Architecture & Leveling
$25,000
$1,250
Full HR Transformation Project
Partner referral commissions (iSolved, FD National, Solvo) are separate — see the Ancillary Services tab.
Year-1 Earnings Scenarios (Commission-Only)
Conservative
$5,110
Year 1 total
~0.5 deals/month, mostly Essential tier. Meeting bonus: ~$75/mo. Close bonuses + residuals building slowly across 12 months.
Base
$18,399
Year 1 total
~1 deal/month (Growth mix). Meeting bonus ~$259/mo. Close bonuses ~$405/deal + 3% MRR residuals building month over month.
Aggressive
$50,603
Year 1 total
2–3 deals/month with Strategic mix. Residuals compound as book grows. Steady-state month 12+: ~$2,145/mo. 24-month cumulative: ~$43,397.
All commissions paid after client payment clears, NET 30. Residuals stop immediately upon separation — no post-termination tail.
The AE model is built for closers who own the full sales cycle. No meeting bonus — you earn a higher close bonus ($500–$1,600) and 5% MRR residuals for up to 24 months per client. One Strategic close pays residuals for two full years.
AE Subscription Commission Overview
AEs do not receive a meeting bonus. Residuals stop immediately upon separation from StrataHR — there is no post-termination tail. Close bonus is paid after the first client payment clears.
AEs earn 10% of the project sale value on any à la carte or ancillary project closed — double the BDR rate. Applies to all standalone HR projects and service packages.
Project Value
AE Commission (10%)
Example Project
$1,500
$150
Individual HR Policy
$2,500
$250
HR Policy Package (5 Policies)
$5,000
$500
Employee Handbook Revision
$10,000
$1,000
Job Architecture & Leveling
$25,000
$2,500
Full HR Transformation Project
Partner referral commissions (iSolved, FD National, Solvo) are separate — see the Ancillary Services tab.
Year-1 Earnings Scenarios (Commission-Only)
Conservative
$7,413
Year 1 total
~0.5 deals/month, mostly Essential tier. Close bonuses accumulate slowly; 5% residuals begin building month over month.
Base
$28,593
Year 1 total
~1 deal/month (Growth mix). $950 close bonus + 5% MRR residuals compounding. Residual book growing each month.
Aggressive
$81,542
Year 1 total
2–3 deals/month with Strategic mix. Residuals compound for 24 months. Steady-state month 12+: ~$3,377/mo. 24-month cumulative: ~$81,660.
All commissions paid after client payment clears, NET 30. Residuals stop immediately upon separation — no post-termination tail.
How Commission Is Calculated — Example
Step
Description
Growth Tier Close
1
Close Bonus (paid after first client payment)
$950
2
Monthly Residual — 5% × $4,800 MRR
$240/mo
3
Residual Term (max 24 months)
24 × $240 = $5,760
Total Earn — This Single Client Over 24 Months
$6,710
Stack a $25,000 HR project on top of that Growth close and you're at $9,210 from one client relationship over the engagement lifecycle.
Every StrataHR client is a cross-sell opportunity.
Our ancillary partners — iSolved HCM, FD National, and Solvo — complement our HR consulting perfectly. When you close a subscription, you're sitting in front of a buyer who likely needs payroll tech, group health, or staffing. These commissions stack on top of your subscription earnings.
iSolved HCM
All-in-one payroll, HR, time & benefits platform
$200
per account activated
Commission Structure
Base Commission
$200
Per iSolved account activated
Volume Bonus
+$150
3 or more activations in a single month
4-Month Example (2/mo)
$1,600
8 accounts x $200 — volume bonus not triggered
Pitch Script
"Right now you're probably running payroll in one system, tracking time in another, and managing benefits manually. iSolved brings all of that into a single platform — and because StrataHR already knows your HR setup, the implementation is seamless. Most clients are live within 30 days. What does your current payroll process look like?"
Common Objections
Q:"We already use ADP / Gusto / Paychex."
A:Those platforms are fine standalone, but they don't integrate with your HR strategy the way iSolved does with StrataHR. We handle the migration. Most clients see ROI within 60 days from time savings alone.
Q:"It sounds like too much change right now."
A:That's exactly why we handle the transition for you. We time it with your next payroll cycle so it feels invisible. The first month is the hardest — after that, clients tell us they wish they'd switched sooner.
Best-Fit Signals
Multiple disconnected toolsManual timesheet processes5–250 employeesRecently opened benefitsScaling fast
FD National
Group health insurance — small to mid-market employers
$500–$2,000
per policy, by covered lives
Commission by Covered Lives (Employees + Dependents)
Covered lives = all employees plus their enrolled dependents. Ask the prospect how many total people would be on the plan — that drives your tier.
Covered Lives
BDR Commission
Notes
1 – 10 lives
$500
Small business / owner-operator
11 – 20 lives
$600
Small team with dependents
21 – 30 lives
$700
Growing business
31 – 40 lives
$850
Mid-stage team
41 – 50 lives
$1,000
Established employer
51 – 75 lives
$1,250
Benefits compliance zone
76 – 100 lives
$1,500
Mid-market employer
101 – 150 lives
$1,750
Large group
151+ lives
$2,000
ACA-regulated; highest urgency & highest payout
Pitch Script
"One of the biggest hidden stressors for business owners your size is health benefits — either you don't offer them and you're losing talent, or you're paying too much and not sure if it's the right plan. FD National is the broker we use specifically for companies like yours. They shop the market and come back with options — no obligation. Want me to have them run a quick quote? Takes 10 minutes and could save you thousands."
Common Objections
Q:"We can't afford benefits right now."
A:You might be surprised — group rates through FD National are often significantly lower than what owners pay on the marketplace. We're talking $150–$300/month for small groups. And offering benefits helps you retain the employees you're paying us to optimize. The quote is free.
Q:"We already have a benefits broker."
A:Totally fine — worth a second opinion on renewal. FD National specializes in exactly your headcount range and often finds plans brokers miss. No pressure, just data.
Best-Fit Signals
No current benefits offeredMentions high turnoverApproaching 50 employeesCompetitive hiring marketRenewal coming up
"A lot of our clients are carrying roles they can't fill domestically — customer support, back-office, admin, data entry — and it's costing them. Solvo places bilingual, university-educated talent from Mexico at a fraction of US hiring costs, with full legal compliance. We've had clients fill roles in 2–3 weeks that sat open for 6 months. What roles are you having the hardest time staffing?"
Common Objections
Q:"We only hire locally."
A:That makes sense for some roles. But for back-office functions like data entry, scheduling, and customer follow-up — local hiring adds $50K–$70K in fully-loaded costs per seat. Solvo handles those at 40–50% savings, freeing your local team for higher-value work.
Q:"I've heard offshoring has quality issues."
A:Nearshore is different. Same time zone, fluent English, college-educated, embedded in your workflows just like a local hire. StrataHR manages the HR side — you just get the talent.
Best-Fit Signals
Open reqs they can't fillHigh cost-per-hire complaintsAdmin / back-office heavyCustomer service rolesBilingual customer base
Ancillary Commission Quick Reference
Partner
What You Sell
Commission
Bonus Trigger
Max Month Example
iSolved
Payroll/HR platform
$200/account
+$150 if 3+ in month
$950 (4 + bonus)
FD National
Group health policy
$500–$2,000
Covered lives tiered (9 bands)
$6,000 (3 policies, 151+ lives)
Solvo
Nearshore seat
$30/seat
+$75 (4–7 seats), +$200 (8+)
$800 (20 seats + bonus)
Your playbook. Your unfair advantage.
An income calculator, your 30/60/90 plan, conversation starters, a cross-sell map, and a full objection bank. Use it daily.
Income Calculator — Multi-Month Projection
Sign bonuses and kickers paid after first client payment clears. Residuals paid in months 2, 3 & 4 per client only — no residuals after month 4.
Your 30 / 60 / 90 Day Plan
Day 1–30: Build the Foundation
Complete StrataHR onboarding and shadow 3 discovery calls
Master the 3-tier subscription model and pricing
Learn all 3 ancillary partner pitches cold
Build initial prospect list (target: 50 contacts)
Send first 25 outreach emails; book 5 discovery calls
Close your first Essentials or Growth client
Set up CRM and track all activity meticulously
Day 31–60: Build Momentum
Target 2 closes minimum this month
Introduce ancillary services to every subscription client
Refine objection responses from real calls
Book 4+ proposal-stage meetings to maximize meeting bonuses
Request first referral from a Month-1 client
Attend 1 local business networking event
Review and optimize outreach messaging
Day 61–90: Go Aggressive
Target 1 Strategic Partner close this month
Pursue 3+ closes this month to maximize residual book
Build a consistent referral pipeline from existing book
Month 1 & 2 residuals now accumulating in paycheck
Benchmark: $4,000+ in cumulative 90-day commission earnings
Cross-Sell Trigger Map
Listen for these signals in discovery. They're buying triggers for ancillary services.
When they say...
"We're still on spreadsheets for payroll"
Introduce iSolved immediately
When they say...
"We can't compete for talent"
FD National benefits conversation
When they say...
"We have open roles we can't fill"
Solvo nearshore staffing intro
When they say...
"Benefits are too expensive"
FD National group rates often surprise clients
When they say...
"We're growing fast and can't keep up"
Strategic tier + Solvo for scale
When they say...
"Our admin team is overwhelmed"
Solvo back-office seats
When they say...
"We use 3 different HR tools"
iSolved consolidation pitch
When they say...
"We're approaching 50 employees"
ACA compliance urgency + FD National
Conversation Starters That Open Doors
Cold Email — Subject Line
"Quick question about your HR setup, [First Name]"
Follow: "Most businesses your size handle HR reactively. StrataHR helps you get ahead of it. Worth 15 minutes?"
Discovery Call — Opening Question
"What's the one HR or people problem that, if you solved it this year, would make the biggest difference to the business?"
Their answer maps to Essentials, Growth, or Strategic tier.
Positioning vs. Big HR Firms
"We're not a vendor — we're an extension of your team. The difference is we're accountable to outcomes, not billable hours."
Closing the Subscription
"Based on everything you've shared, the Growth plan makes the most sense — it gives you [specific benefit]. We use a 3-month commitment so we have time to actually move the needle. Can we get started this week?"
Asking for Referrals
"You've been great to work with — who else in your network is dealing with HR growing pains? Even a warm intro means the world to us."
Following Up After Silence
"I don't want to be a pest — but I also don't want you to miss out on solving [specific pain they mentioned]. Still worth a quick call?"
Core Objection Bank
Every "no" is a detour, not a dead end. Know these cold.
"We handle HR in-house."
Most of our clients have someone in-house too — that's actually where we add the most value. We handle strategy, compliance, and specialized work so your internal person can focus on day-to-day. We don't replace them, we make them look great.
"We're too small for this."
The Essentials tier was built for exactly your stage. Smaller companies actually need HR strategy more urgently — one bad hire or one compliance miss at your size can be catastrophic. We're the safety net and the growth engine.
"We can't afford it right now."
What's one bad hire costing you? Most clients recoup the Essentials fee in the first 60 days from avoiding one costly mistake alone. The real question is what it's costing you not to have this.
"We're happy with our current setup."
Most people who end up working with us said the same thing. Can I ask: what does your current HR strategy process look like? Sometimes we find gaps people didn't know were there.
"We need to think about it."
Completely understand. What's the main thing you need to think through — budget, timing, or something else? I want to give you the right information to make a good decision, not just follow up blindly.
"The 3-month commitment is too long."
Three months is the minimum to see real results — 30 days to audit, 30 to build, 30 to execute. A shorter engagement would shortchange you. If we don't deliver, that's a conversation we'll have — but we've never had to have it.
The StrataHR BDR Winning Mindset
You solve problems.
You're not selling a service — you're solving the #1 thing that holds small businesses back: people and compliance chaos.
You build momentum.
Every close pays a close bonus at signing + 3% MRR monthly for up to 12 months. Each new client compounds your residual book — by month 6 your pipeline pays you even when you're not closing.
You qualify every meeting.
$75 per proposal-stage meeting — paid 30 days after the hold. Get the meeting, run a real discovery, advance it to proposal. That bonus stacks on top of your close bonus when the deal signs.
You earn trust first.
Residuals are tied to the client staying — if they leave, they stop. Close clients who are the right fit, hand them off clean, and your book pays you for 12 months without another dial.